Soap Media director tells students to create ‘spot-on’ personal brands

Local marketing creativity expert has delivered a guest lecture to Lancashire Business School (LBS) students on how to get a career in the digital sector. Competition in job market is fierce. That’s how creative and technical director at Soap Media, Adam Davis started his presentation. Not trying to scare the students, but instead, to give … Continue reading Soap Media director tells students to create ‘spot-on’ personal brands

Danielle’s $8m a minute guest lecture at UCLan

An American advertising expert gave UCLan staff and students an insight into the power of TV commercials during the Super Bowl. Assistant professor at Kent State University, USA, Danielle Coombs presented a few examples of why advertising in National Football League (NFL) and especially in its finale, Super Bowl, has a bigger advantage compared to … Continue reading Danielle’s $8m a minute guest lecture at UCLan