Soap Media director tells students to create ‘spot-on’ personal brands

Local marketing creativity expert has delivered a guest lecture to Lancashire Business School (LBS) students on how to get a career in the digital sector. Competition in job market is fierce. That’s how creative and technical director at Soap Media, Adam Davis started his presentation. Not trying to scare the students, but instead, to give … Continue reading Soap Media director tells students to create ‘spot-on’ personal brands

Danielle’s $8m a minute guest lecture at UCLan

An American advertising expert gave UCLan staff and students an insight into the power of TV commercials during the Super Bowl. Assistant professor at Kent State University, USA, Danielle Coombs presented a few examples of why advertising in National Football League (NFL) and especially in its finale, Super Bowl, has a bigger advantage compared to … Continue reading Danielle’s $8m a minute guest lecture at UCLan

Online Marketer praises transferable skills

An online marketing professional shared advice with students on the importance of work experience and getting transferable skills to kick off their careers. Carly Humphries, marketing executive at Kerching.com, joined LBS students across all years and courses for a guest lecture on marketing and online gaming. Carly charted her journey from undergraduate student to her … Continue reading Online Marketer praises transferable skills