Marketing Student of the Year lands role at world leading media agency

Former Business School student Daniel Sutton has secured a role with one of the worldโ€™s leading media agencies MediaCom. Daniel, 21, graduated in July 2015 with a first class honours degree in Advertising and Marketing Communications. He was also awarded with the Marketing Student of the Year award for achieving the highest average grade amongst … Continue reading Marketing Student of the Year lands role at world leading media agency

Danielleโ€™s $8m a minute guest lecture at UCLan

An American advertising expert gave UCLan staff and students an insight into the power of TV commercials during the Super Bowl. Assistant professor at Kent State University, USA, Danielle Coombs presented a few examples of why advertising in National Football League (NFL) and especially in its finale, Super Bowl, has a bigger advantage compared to … Continue reading Danielleโ€™s $8m a minute guest lecture at UCLan