PR Campaigns in A Digital Age – Guest Speaker – Tony Garner, VIVA PR – Friday 23rd February 2018

A group of third year undergraduates studying the MK 3123, Business to Business and Re-seller Markets Module in the BA (Hons) Marketing Management course from the Lancashire School of Business and Enterprise and their tutor, Caroline Holliday enjoyed a stimulating guest speaker presentation from Tony Garner at VIVA PR. Tony gave an insight into the PR agency work in the business to business sector. Tony’s friendly, professional manner was well received and it helped bring theory to practice on an important area of marketing.

Module tutor for the MK 3123 module Caroline Holliday said “Tony’s guest speaker presentation was really interesting. It helped us to see how important the role of PR agencies are in the business to business and re-seller markets. Amongst other things we were particularly impressed with Tony’s insight into the role of the ‘virtual voice’ and augmented reality. I would like to thank Tony for coming into UCLan to share his knowledge with myself and the students and I would also like to thank Chris Shaw for joining Tony and I for lunch to discuss the marketing and PR industry and further collaboration with Tony and VIVA PR.”

Published by UCLan Business

The Lancashire School of Business and Enterprise is proud of its international reputation for delivering high quality education in the academic areas of accounting, finance, business, economics, international business, communication, marketing and public relations.

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